If, like me, you've dabbled in a blonde hair colour at some point or other, I'm sure you will know the continual struggle of preserving the high maintenance hue - after all, it's pretty common for bleached hair to go wrong (especially if you're DIY-ing). What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this. By switching your regular formula for one that caters to blondes, you'll totally transform your hair. Here's how... Why do I need a blonde shampoo? This Pureology Shampoo review found that they do not ship internationally, only within the US. What is Pureology’s Return Policy? Not only do the company’s products deliver accordingly, but they’re formulated ethically, avoiding animal testing and animal by-products, as well as unwanted sulfates and parabens. Pureology cares about the planet and its inhabitants as much as they care about hair. Deeply committed to crafting conscious hair products that are kinder to the environment and reduce the harmful impact hair care products can have on the earth and its animals, Pureology is proudly 100% cruelty-free. Each vegan formula is created with a strict no animal testing policy. No finished product has been tested on animals by Pureology or their suppliers, and third parties and the brand founders also refuse to sell their products in places where animal testing is required by law.

One of the main concerns for people with blonde hair is brassiness or the yellow/orange undertones that can come from too much sun exposure or over-processing. Purple shampoo can help to neutralize these brassiness and yellow tones and give your hair a brighter, more vibrant appearance. Sulfate-Free for Less Damage You can also find Pureology hair treatments and styling products at Hairhouse. We adore the divinely scented Smooth Perfection range to combat frizz and seal the hair shaft, delivering sleek tresses in no time! Or, browse our Style + Protect line of hairsprays, serums, and styling pastes to get soft, textured styles protected from heat damage and environmental stress! Before you left the hairdressers they will have applied a toner. These determine the tone of your blonde, e.g. golden or ash blonde. Over time, these shades have a tendency to turn orange and brassy. Certain things will make this more likely. Dunking your head in a chlorine-filled swimming pool, for example, or not wearing a hot on your summer holiday. Newsflash: whether you like it or not your beautiful blonde will begin to fade, but it's the shampoo you use day in, day out that will make the most difference. In 2001, Pureology was founded in California, where they are still based to this day. The main mission of the brand is to create products that work wonders on color-treated hair. As well as fortifying your strands, most blonde shampoos contain blue or purple pigments that give them their namesake colours. When you use them, they deposit these clever colour enhancing pigments and cancel out any warm, brassy tones, leaving your blonde as bright as it was when you walked out the salon. Not only will a decent blonde shampoo stop your hair from becoming brassy, but it also extends the shelf life of your colour, so you won't have to frequent the salon quite as often.Sulfates are detergents commonly found in shampoo as sodium lauryl sulfate , and while they are effective at cleaning the hair, they can also be very drying and harsh. If your hair is on the drier side, or if you have damaged hair, sulfate-free shampoo can be a better option for you. Pureology shampoo restores all hair types to their former glory. Each unique formulation targets different hair needs, including:

The unique AntiFade Complex blend in every product also guarantees lasting colour and shine and ongoing protection against environmental damage.If you have colour treated hair, Pureology Strength Cure Blonde – found in the Pureology blonde shampoo range - is a must-have for fair-haired beauties. Containing purple pigments that extend blonde hair shades and brighten intensity while preventing brassiness from coming through, it also moisturises, protects, and improves hair manageability. Natural, dyed, and highlighted blondes can all enjoy the benefits of Redken’s purple shampoo, and it doesn’t leave any amount of greasiness or heaviness, even on finer hair. But finding an ideal shampoo can be especially challenging for blonde-hair folks because there are specific factors you might want to think about, such as: