In early 2014, Michael Johnson started work on a key book he felt was missing from his shelves – a definitive guide to the entire branding process that wasn’t biased to either strategy or design, but treated both as equals. Páčila sa mi však prehľadne spracovaná grafická stránka, kvôli množstve obsahu, ktorí sa mi zdal rovnakí som však veľa strán prelistovala.

The book's entire approach is rooted in the idea that it can substitute for design books and creative business books by showing the process as one, and it totally delivers. Johnson also emphasizes the importance to bridge the gap between strategy and design (thus the “half step” in the book title).Investigate: Before you launch your business you will need to do a lot of investigation into what product or service you should offer, how that should be offered and presented to consumers, and how viable the market is for your business.

Checking out the competition, case studies, and learning about the trends in the industry will help you envision the brand story you want to tell.Up until now, you've been faced with a pile of books on strategy, or a separate pile on logo design. This amount includes seller specified domestic postage charges as well as applicable international postage, dispatch, and other fees. Designers often quiz me about ‘logo design’ and clearly have either no idea or even interest in the strategic work. On-line reviewers described it as ‘The best reference on branding I’ve ever seen’ and ‘very straightforward, passionate, concise, with many great case studies and examples’. Business owners should brainstorm and work closely with the graphic designer to ensure the vision is fulfilled.

It's packed of useful examples which makes it a great source of inspiration as well as an excellent branding guide. On the other hand, that also means that the book falls just short if you’re looking for complexity and depth in any one of these areas. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. Branding: In Five and a Half Steps , by Michael Johnson of Johnson Banks, is a step-by-step, visual guide for successful branding. Innovative ideas might come up that are better than what was originally planned, and a great marketing expert needs to be able to bridge the gap between the narrative established in step 2 and the cohesive designs that will be developed in step 3.Also, the examples are so impressive, well-thought out, and are every bit as sexy as you would expect from a branding book. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question–the missing gap in the market–to which an answer is needed. With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding in five and a half steps explore every step of the development process required to create the simplest and most immediately compelling brands.

I had been thinking about how to rebrand our small family company for a couple of months before reading the book and it has been an invaluable help. We also share information about your use of our site with our social media, advertising and analytics partners. In that, it covers everything it needs to cover in a beautiful package (oh my god, the book is so well-designed, from the fonts and the cover to the images and the layout). Cracking The Boy's Club Code gives you creative strategies for winning respect from male coworkers and getting the outcomes you want.In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. We're currently working with one of the pioneers of a freer internet, Mozilla, producers of the Firefox browser. In a unique, engaging style respectful of both sexes, Michael Johnson outlines gender communication styles and how to work within them to enable more harmonious interoffice interactions. It also go through the different stages of design, bridging strategy with design which, for me, is brilliant.