This was clearly a good time to revisit the core range as a whole, so we commenced a tasting to do exactly that. In Nase weich und dezent. Karamell und Früchte durchbrechen nach langer offener Zeit den alkoholischen Dunst und geben ihr Geheimnis preis. Banane, Ananas, Vanille tanzen im Rhythmus der Hölzer.

Am Gaumen dezent und harmonisch. Tropische Früchte, Banane, Ananas und Mangos tragen das Karamell voller Respekt über die Zunge. Edle Holznoten und feinste Gewürze sind stimmig eingebunden.On the nose, the 8 Year Old Reserve is markedly more expressive and mature than the Signature, with notes of grilled pineapple, banana and ginger. There’s a more savory and slightly more wild dimension to this dram, with a greater oak presence and considerably more spice—the slight bump in proof makes itself felt in an appreciable way, lending heft to these flavors. This one strikes me as particularly fruity, with lots of pineapple, citrus and passionfruit notes, closing with a bit of supporting oak tannin. On the nose, my immediate impressions are ripe dessert banana and molasses, along with light grassiness and faint hints of oak. Sweet brown sugar is featured prominently on the palate, along with sweet, toasty baking spice and fruitiness that trends toward caramelized plantains or tostones. There’s a bright note that is something like lime citrus, and an overall profile that is nicely balanced between freshness and richness, while being slightly punchy as well.

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Appleton Estate 8 Reserve. Whenever a new bottle design is revealed in the rum world, it’s immediately met with suspicion of price increases and changes to the liquid. Downgrading of the liquid of course no rum gets better in time you must understand! This is exactly what the company has done, condensing the “core” lineup into the following three bottles: Appleton Estate Signature Blend, Appleton Estate 8 Year Old Reserve, and Appleton Estate 12 Year Rare Casks. These brands re-debuted in the spring with a new bottle shape as well—taller and slimmer than the previously squat Appleton bottles, but with some of the same shapely curves. It’s a thoroughly modern approach, as indicated by this quote from Marsha Lumley, marketing director of J Wray and Nephew Limited, Appleton’s parent company (itself owned by Campari): A well-made simple rum without all the "funk / hogo" High Ester frippery. :-) Blended perfectly and harmoniously by Joy. For beginners, bartenders and whoever. The nose is instantly much less “funky” and “boozy” than the Signature Blend and the recent Reserve Blend. It is immediately putting me in the mind of the old Aged 8 Years bottling.

A nice fruitiness as well with banana and some sweeter notes of green apple. Pretty much everything noted on the nose makes an appearance. The long spicy and oaked finish is wonderfully well balanced with the sweeter richer notes found in the rum.

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The consumer palate has become much more sophisticated. Appleton Estate’s range boasts some complex and elegant expressions, which inspire us to both educate and entertain on a higher level. This relaunch gives us the opportunity to illustrate Jamaica’s rich history and geography, as we reinvent our most iconic international brand to connect deeper with our existing consumers and appeal to new markets across the globe.”