Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (1st Edition)

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Implementing the program outlined in Expert Secrets was life changing for me. I’ve been able to duplicate my income as a chiropractor simply by teaching other chiropractors what I learned in this book. I am forever grateful to Russell.” If the only thing you do with your tribe is helping them achieve a result, eventually they will leave you Find a picture of you that’s kinda related to the topic but kinda strange to help increase your conversions dramatically

Half the book is Brunson's tactical advice on how to create the perfect webinar, which I have zero interest in. Money and excuses: There are 2 kinds of people, those who are good at (X), and those who are good at excuses why they can't. If you make excuses, you're going to have a tough time. The good news is you get to choose. What is your choice? Are you going to be a doer or a dabbler? I'll walk you through signing up. Don’t answer the questions, just increase the curiosity for what they’re going to learn on the webinar I had seen several of Russell's ads online and thought that he was just "another online sales guy" and his "free book" offer was just a scam. I was wrong! There are plenty of things that you will come to know from this book that will really make you even more benefited with online business. We will gradually cover the factors here. From customer communication to organizing everything in your business, this book will be enough to guide you throughout your journey.Ex: I don't want you to have to go through the same pain of spending countless hours and money to figure this out. I've already proven this works and going to give them to you.

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more.... Ex: If you've been concerned in the past that you just can't do it, I want to put those fears to rest. You can. You just need the right person to explain it to you. Q3: Think about what resources, connections, talents, or skills you have access to that not currently utilizing we could use to help you overcome your obstacles and achieve your goals. Most people who put their products up for sale don't understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.He relates this to finding a big domino, a “big domino of belief” that will push down all the small dominos (beliefs) down. If you make people believe in the biggest domino, they’ll have to buy it. You will notice this type of concept in this book with a wide range of factors. Russel Bruson shared his thoughts regarding this issue so perfectly here. This and other secrets taught in this section teach you how to become a leader and what it takes to build a tribe. Section 2: Creating Belief Ex: My goal for this class is to show you how this is the only way for you exponentially grow your company.

Everything Russell Brunson writes in Expert Secrets leads me to believe he's the type of guy who won't hesitate to embellish the truth to manipulate people into giving him their money. Before this “playbook,” entrepreneurs would have to put the pieces of the “guru” puzzle together from different expert business resources (blogs, books, seminars, etc.). Q5: What are the 3 false beliefs they have about this new opportunity (the 3 secrets) and what epiphany bridge stories will I tell to break those false belief patterns? Once you have your offer in place, you can create a sales pitch presentation that you can use in what Russell likes to call the Perfect Webinar. Marketing Systems During this separation, it’s essential that the storyteller gets the audience to care about the hero. We do this through two things:Russell changed the game when he wrote Expert Secrets a few years ago, and he’s received praise for his book from famed experts and entrepreneurs starting their first online company.

Therefore, this segment of the book will teach you how you can perform a particular task properly. Once you have covered up the previous section, this section will allow you to get how things actually work in the marketing world. Section 5: What’s Next Captivating character pursuing some compelling desire and faces insurmountable obstacles to achieving it. It’s important to have an impact on your customer’s belief system. Hence, doing so will help you to drive your customers towards your goal. This chapter of the Experts Secret book will help you attain this. You will be able to know the tactics that you can further use to drive your audience towards what you are eying on happening with them. Teach your frameworks, but not the tactics (the what but not the how). Your audience’s desire for the how is the reason they are going to give you money at the end of your presentation

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Strategy is [an] overarching plan or set of goals. Tactics are the specific actions or steps you undertake to accomplish your strategy. Competitive or complementary: The offers you create will either compete with or complement the things that are already being offered in the marketplace Secret #4: The New Opportunity Ex: I had to go through (pain), but you won't have to as I'm giving you (tangible product) as a special bonus. I'm glad I read Expert Secrets because, despite many blatant negatives, I discovered some powerful insights. For example, the concept of opportunity vs. improvement (see comic below, which I wrote about here). Concepts like this actually changed the way I market my product, which is something other more "respectable" marketing books didn't do for me.