Arm & Hammer 100% Natural Baking Soda Whitening Protection Toothpaste, 75ml

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Clayton M. Christensen , Scott Cook, Taddy Hall, Marketing Malpractice: The Cause and the Cure, Harvard Business Review, December 2005, [1] When you brush, grains of baking soda disrupt that biofilm, reducing the bacteria count and helping to prevent damage to your teeth and gums. May reduce bacteria https://www.researchgate.net/publication/49807515_Abrasion_polishing_and_stain_removal_characteristics_of_various_commercial_dentifrices_in_vitro

For more intense whitening, you can substitute over-the-counter hydrogen peroxide for the water in your DIY baking soda teeth whitening recipe. The solution will bubble and fizz some as the two ingredients combine.If you want the benefits of baking soda but with a better texture, you could try one of the many commercial toothpastes that list baking soda as an ingredient. Gentle, low abrasive cleaning:Baking soda is an ideal cleaning agent for teeth – in fact baking soda is less abrasive than virtually any other cleaning agent used in most toothpastes. Less abrasion means less tooth wear, which helps keep your teeth healthier, longer. Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red circle with the brand name and slogan. Originally associated solely with baking soda and washing soda, the company began to expand the brand to other products in the 1970s by using baking soda as a deodorizing ingredient. The new products included toothpaste, laundry detergent, underarm deodorant, and cat litter. Valkenburg, et al. "The efficacy of baking soda dentifrice in controlling plaque and gingivitis: A systematic review" U.S. National Library of Medicine, 2019.

Baking soda has natural whitening properties and has been shown to be effective at removing stains on your teeth and whitening your smile. That’s why it’s a popular ingredient in many commercial toothpastes. Although fluoride is a natural element abundant in water and air and present in our bones and teeth, additional fluoride in toothpaste provides an extra shield against tooth decay. Several studies have also shown that baking soda is just as effective in stain removal and whitening as some non–baking soda—containing toothpaste. 4 If you enjoy coffee, tea, or red wine, you know that these tasty drinks can stain your teeth. Many people find that a brighter smile is a big boost to their confidence and want to know how to whiten their teeth. You just need equal parts baking soda and water to make your own home remedy for teeth whitening. This creates a DIY toothpaste you can then use to get those chompers looking whiter and brighter again!ARM & HAMMER™ Complete Care Whole Mouth Protection Toothpaste offers a deep clean throughout your mouth, in between teeth and along the gum lines. It gently whitens your teeth and removes up to 3X more plaque in hard-to-reach areas.* Hara, et al. "Baking soda as an abrasive in toothpastes" The Journal of the American Dental Association, 2017. In 1972, Arm & Hammer launched an advertising campaign promoting the idea that a box of baking soda in the refrigerator could control odors. [4] The campaign is considered a classic of marketing, leading within a year to more than half of American refrigerators containing a box of baking soda. [5] [6] This claim has often been repeated since then. [7] [8] However, there is little evidence that it is effective in this application. [9] [10] Arm & Hammer further claims that the box must be replaced monthly. [11] Armex [ edit ] The Straight Dope: Did tycoon Armand Hammer have anything to do with Arm & Hammer baking soda?". 21 May 1982. Chandel S, et al. (2017). The effect of sodium bicarbonate oral rinse on salivary pH and oral microflora: A prospective cohort study. DOI: