We heard they were doing nails and since we are experts in sales and marketing of artificial nails in Australia (we also have the licenses to Revlon, Nailene and Fing’rs) we decided that Bratz would be the perfect addition.

Personalised advertising may be considered a “sale” or “sharing” of information under California and other state privacy laws, and you may have a right to opt out. For example, some top note citrus scents smell stronger immediately upon application, while a lavender middle note may be sensed after some time from application as the top note evaporates.Launched in 2001, the dolls became immensely popular but haven’t been without controversy – last year the American Psychological Association expressed concern about the sexuality the dolls allegedly convey. To formulate the fragrances, Creative Brands tapped into its expertise in the development of body sprays while following style guidelines from Bratz. Widely considered to be the “Anti-Barbie,” Bratz dolls embody modern urban girl personas by way of trendy fashions; wide-eyed, full-lipped, colorfully made up faces that convey lots and lots of attitude. These fragrances represent a good cross section of the Bratz brand because of the different characters,” said Ms.

Each “fun-filled” fragrance is marketed as completely unique so that there is one scent to suit every girl’s individual style and personality traits: Yasmin is billed as an “alternative, outdoorsy and fresh like raspberries” scent; Cloe is “fashionable and classic like passion punch”; Jade is “happy, outdoorsy, summery like vanilla” and Sasha is “stylish, casual, fun like tropical fruit.We chose Bratz because it is one of the leading brands in the market place and one of the most popular brands with the tween demographic,” said Maraika van Wessem, public relations manager for Creative Brands.